Amika Forget Frizz Shampoo is the essential first step in your frizz-fighting routine. This gentle, moisture-rich cleanser removes impurities while delivering lightweight hydration, shine, and softness for medium to thick hair types. Powered by Extended Humidity Shield Technology, this nourishing shampoo helps to block humidity and reduce frizz by up to 74% for 72 hours*. Aloe Leaf Juice locks in vital moisture, Sea Buckthorn provides antioxidant-rich nourishment, and Water Lily Extract smooths flyaways for sleek, manageable hair that feels soft and refreshed after every wash. Benefits of Amika Forget Frizz Shampoo: Reduces frizz by up to 74% for 72 hours* Gently cleanses medium to thick hair Provides lightweight hydration without heaviness Shields hair from humidity and flyaways Infused with Aloe Leaf Juice, Sea Buckthorn and Water Lily Extract How to Use: Apply Amika Forget Frizz Shampoo to wet hair, massage into the scalp and roots, then rinse thoroughly. Follow with Amika Forget