Amika Big Hit Volumizing Shampoo delivers 2.3x more volume* with lightweight hydration, helping fine to medium hair achieve body, bounce, and lasting fullness. This gentle yet effective cleanser removes impurities while infusing hair with moisture and strength, leaving it refreshed, soft, and full of life. Formulated with caffeine to energise and lift from the roots, this volumising shampoo also contains glycerin to hydrate without weighing hair down. Niacinamide and panthenol support healthy hair growth and shine, while sea buckthorn oil nourishes each strand for smoothness, resilience, and vitality. Benefits of Amika Big Hit Volumizing Shampoo: Clinically proven to deliver 2.3x more volume* Lightweight formula that hydrates without heaviness Infused with caffeine to energise and lift limp strands Hydrates with glycerin for soft, touchable hair Safe for colour-treated hair when used as a system How to Use: Apply a generous amount of Amika Big Hit Volumizing Shampoo to wet hair. Lath