Adding Nonlinear Tools to the Strategist's Toolbox : 9781249403630 : 17 Sep 2012 : Since the seventeenth century, Sir Isaac Newton's laws of motion have had tremendous impact on the Western world's mind-sets for understanding nature as predictable and orderly. Consequently, Western strategic culture has been based on a linear paradigm. In linear systems outputs are proportional to the input, and the ration between input and output remains constant. Linear systems also comply with the rule of additivity and can be regarded as deterministic. Most importantly, in linear systems variables are treated independently. Today we know that Newton's laws do not explain how nature behaves. Thus, applications on nonlinear are emerging in many scientific disciplines, but in strategy, we keep committed to the paradigm outlined by Newton. The nonlinear paradigm accepts complexity and uncertainty as natural elements, and the characteristics of nonlinear systems can be described as highly interconnected