This promotional offer applies only to the listed variants starting with 1877430.xx (.xx = variant identifier). Concept for Life is a unique and scientific nutritional concept, which focuses on your cats individual well-being and dietary requirements at all life stages. When you feed your cat with Concept for Life dry food you are providing your pet with a diet that promotes health and well-being. Choose between crunchy dry food or wet food in gravy or in jelly and try feeding your cat a mix of wet and dry. Concept for Life - tailored nutrition for your cat Concept for Life complete dry cat food at a glance: Balanced nutrient mix: The recipe contains all the important proteins, fatty acids, fibre, vitamins and minerals which your cat needs for great all round care to help it to live a long and healthy life. Dental health: The Stay-Cleancomplex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. In addition, special plant fibres help to mechanically cl