Repairs | Mends | Strengthens The only inside-out hair repair solution to both reverse and fight future damage, reinforce hair’s strength, and reduce breakage by 2x with Virtue's highest concentration of reparative Alpha Keratin 60ku®. Damage Reverse Serum revolutionises hair repair by not only fighting future damage, but by reversing it. Packed with the highest percentage of Virtue's bioidentical protein, Alpha Keratin 60ku®, this wonder-working miracle serum near-instantly and holistically repairs the severed bonds that give hair its strength, naturally restores damaged peptides to give hair elasticity, and refills each strand with all-natural keratin to smooth, soften, and protect from future harm. No other damage-repair product can tout the unparalleled benefits of Virtue's bioidentical protein, Alpha Keratin 60ku®. Rigorous clinical testing revealed that this formula instantly repaired split ends by 98% increased fibre flexibility to make hair more resistant to breakage; in fact,