A color-safe shampoo with vegan B-silk™ protein to restore and protect hair while creating an incredibly shiny, smooth texture. The phytoactives are clinically proven to make hair appear fuller, longer, denser and reduce the signs of shedding. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: - Thinning - Anti-Aging - Dryness Key Benefits: - Microencapsulated phytoactives work in tandem to visibly enhance hair thickness and reduce the signs of shedding - Proprietary Karmatin™ (Vegan alternative to Keratin) provides the ideal amount of moisture and breakage protection by adjusting to hair on contact, while enhancing color and shine - B-Silk™ protein Deeply nourishes and maintains color vibrancy Highlighted Ingredients: - Marula, Baobab & Murumuru butter: Interfollicular hydration & nourishment - protection from free radicals - Red Clover/ Mung Bean: Shown to help prevent key hair loss causes (IGF1, BMP4) Ingredient Callouts: This product is