UOMA Beauty Say What?! Weightless Soft Matte Hydrating Foundation the multi-award winning game changing foundation, available in a ground-breaking 51 shades and uniquely formulated to meet your skin’s needs. This first-of-it’s-kind second skin creation, delivers a customized longwear vibrant-matte finish with nourishing hydration. Powered by Biomimicry pigments, Say What?! Foundation “thinks like your skin” for a skin-like, blurring finish. This full coverage yet buildable formulation is available in 6 custom formulas to cater to the unique needs of different skin colour groups, or as UOMA call them, Skin Kins! UOMA's longwear and weightless skin-loving formula delivers a vibrant-matte finish that helps to conceal the look of skin imperfections, minimising the appearance of pores while softening fine lines and concealing redness, rosacea and hyperpigmentation UOMA - pronounced OMA (uh-mah) means beautiful and UOMA believe that beauty starts the moment you decide to be yourself. UOMA ex