Finalist for the George Terry Award sponsored by the Academy of Management "This lovely and important book is the clearest, most complete, and interesting statement of sensemaking in organizations available. . . . It will have an impact on both new and experienced scholars." --Bob Sutton, Stanford University "Weick is artful.He masterfully constructs the sensemaking theoretical framework so that it can be better understood by the general scholar and in the process provides the reader with the sensemaking experience." --Kathleen Sutcliffe, University of Minnesota The teaching of organization theory and the conduct of organizational research have been dominated by a focus on decision making and the conception of strategic rationality.The rational model, however, ignores the inherent complexity and ambiguity of real-world organizations and their environments. Karl E. Weick''s new landmark volume, Sensemaking in Organizations, highlights how the "sensemaking" process--the creation of reali