This pomade feels like wax and provides a strong hold without weighing the hair down. The product provides definition and structure and is ideal for finer textured hair. Advantage: * The pomade has a non-sticky and flake-free formula. * The water-based formula washes out easily and leaves no build-up. The product has a discreet scent of vanilla cola. Application: * Warm up one to two knuckles of the pomade between the palms. * Apply to towel-dried or dry hair, starting at the crown and working forward. Apply from the scalp to the tips and style the hair as desired. For a firm hold that's still flexible and has a natural look, blow dry with Clay Spray and apply Concrete when hair is dry.