This game-changing On Your Collar Liquid Lipstick is like rocket fuel for your lips. The supercharged, transfer-proof colour lasts up to 16 hours with no fading or transferring.Formulated with a proprietary polymer technology, it glides on with a weightless texture and dries quickly to a matte finish, but won't dry out lips.An infusion of hydraberry, known for its optimal hydration properties, works its magic so you can go ahead and live it up-your lipstick's along for the ride.In an independent study of 31 consumers: - 100% said the product had a smooth glide application & stayed put throughout the day. 97% said the product provided instant one-stroke pay off & rich color intensity. - 97% said the product provided ample playtime before setting & did not pull or tug lips during application. - 97% said the product was smudge-resistant, water-resistant and had an even finish. - 97% said the product felt soft and comfortable on lips through wear. - - - 94% said the product was buildable w