The #1 facial cleanser in America*- formulated without parabens. purity made simple® one-step facial cleanser with meadowfoam seed oil is an award-winning cleanser that melts away dirt, oil, and makeup. It tones and lightly hydrates in one simple step for skin that feels perfectly cleaned and comfortably balanced. Meet the #1 facial cleanser in america*, formulated without parabens. purity made simple® one-step facial cleanser with meadowfoam seed oil is an award-winning cleanser that melts away dirt, oil and makeup. It tones and lightly hydrates in one simple step for skin that feels perfectly cleaned and comfortably balanced. Formulated for normal-to-dry skin types and gentle enough for the sensitive eye area, it deep cleans pores while the meadowfoam seed oil extract helps condition skin. *Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Skincare Product Layer Dollar Sales, Annual 2017-2019" deep-cleans pores, eliminates makeup buildup, and lightly hydrates and ton