How a web-scale network of autonomous micromanagers can challenge the AI revolution and combat the high cost of quantitative business optimization.The artificial intelligence (AI) revolution is leaving behind small businesses and organizations that cannot afford in-house teams of data scientistsIn Microprediction, Peter Cotton examines the repeated quantitative tasks that drive business optimization from the perspectives of economics, statistics, decision making under uncertainty, and privacy concerns. He asks what things currently described as AI are not “microprediction,” whether microprediction is an individual or collective activity, and how we can produce and distribute high-quality microprediction at low cost.The world is missing a public utility, he concludes, while companies are missing an important strategic approach that would enable them to benefit—and also give back. In an engaging, colloquial style, Cotton argues that market-inspired “superminds” are likely to be very effe