Hydrating Shampoo for all dry hair. Infused with Avocado Oil and Hyaluronic Acid, moisturises while cleansing and removing excess oil without stripping the necessary moisture dry hair needs. Hydrating haircare system, infused with Avocado Oil & Hyaluronic Acid, to replenish dry hair and prevent moisture loss, providing 7x(2) more moisture for up to 72 hours(3) when used as a system of Food For Soft Shampoo, Conditioner or Mask. & Oil versus non-conditioning shampoo. Suitable for over-processed, thick/coarse, grey and heat damaged hair. Loved Moisture Me Rich? Try the new hydrating system of shampoo, detangling hydrating conditioner, and rich hydrating oil with Food For Soft. Vegan formula(1) (1)no animal derived ingredients. This bottle is made of at least 95% recycled plastic, except for the cap. (2)instrumental test Shampoo + Conditioner + Leave-in vs non-conditioning shampoo. (3)consumer test.