The next generation of primers powered by over 85% skincare ingredients - Pure Canvas Primers combine high-performance makeup with efficacious skincare to create a new portfolio of products that extend makeup wear and visibly improve the look of skin during and after wear. With all Pure Canvas Primers powered by the exclusive Skin Perfecting Complex, made of an exclusive blend of rose extracts that work to moisturize, protect and smooth skin, the result is the perfect canvas as step one of your flawless face routine. Key Benefits: - 16-Hour Extended Wear: Helps makeup stay vibrant and fresh up to 16 hours - Blurs and Refines Skin: Visibly reduces the appearance of pores and refines skin's texture instantly and overtime - All Day Shine Control: 94% of consumers agree this primer helped skin stay oil and shine-free all day** **Based on 3-week consumer testing with 30 women using Pure Canvas Primer Key Ingredients - Skin Perfecting Complex: An exclusive blend of rose extracts that work to