12HR Sheer Matte Lip ColorSheer, easy to apply color kisses your lips for a care-free effortless look. Petal Soft Lipstick smooths the look and feel of lips for 12 hours of comfortable weightless wear.A nourishing fruit blend of Raspberry Seed Oil and Mango Butter locks in 24 hours of instant and overtime lip softening hydration. Available in 20 universal and carefree shades.  FINAL CLAIMS : - 12 Hour Long Wear- Instant and 24-Hour Hydration- Lips feel more hydrated after using for 2 weeks- 100% of consumers tested would buy this product- 100% of consumers tested say lips feel smoother after using- Lips look smoother after using for 2 weeks.- Product is easy to apply for an effortless look- Delivers a diffused, blurred effect- Formula is the perfect blend of 50% color and 50% care Test parameters (all claims): 33 subjects were healthy female volunteers, aged 18-35 years, of all ethnicities & skin types, with no dry or chapped lips. Single-blind study design assessing the efficacy of a