NEW LIPIKAR BALM AP+M PROVIDES TRIPLE-ACTION EFFICACY: IMMEDIATE SOOTHING, ANTI-SCRATCHING, ANTI-DRY SKIN FLARE-UPS. La Roche-Posay Lipikar Moisturising Body Balm AP+M is a hydrating, soothing balm for dry skin that feels itchy suitable for the whole family, including newborn babies. Also suitable for use on eczema-prone skin. Restoring triple-action balm to immediately soothe the skin and provide up to 48h hydration, so that itching sensations caused by dry skin are reduced for long-lasting comfort. NEW AP+M formula restores the skin barrier function, reducing the frequency of dry skin flare-ups, and helps to rebalance the skin microbiome. ACTIVE INGREDIENTS: NEW exclusive AP+M technology in a formula that helps rebalance the microbiome and reduces the frequency of dry skin flare-ups. Combined with anti-irritation thermal spring water from La Roche-Posay, Niacinamide, 8% Glycerin and 20% Shea Butter this formula intensely soothes the skin and restores the skin barrier. MICROBIOME SCIE