Perk up your smile with the simple wholesomeness of Coconut Oil. Made with only the most essential ingredients from the earth, Simply Coconut™ Toothpastes harmoniously combine Virgin Coconut Oil with brightening, invigorating, freshening and calming minerals and extracts to give your teeth a healthy sparkle and leave your breath super fresh. It’s your time to smile and shine. Key features: - Offers the on-trend, wholesome combination of Virgin Coconut Oil with healthful minerals, extracts or oils to deliver oral care benefits across all consumer needs. - Whitening Toothpaste features brightening Bamboo Powder, Strawberry Extract & Pineapple Enzyme. - Strengthening Toothpaste features Magnesium, Calcium & Peppermint Oil. - Refreshing Toothpaste features Spearmint, Eucalyptus Leaf & Tea Tree Oils. - Soothing Toothpaste features Chamomile Extract, Aloe Vera Juice & Witch Hazel Water. JASON is a PETA certified cruelty-free brand; they do not test any of their products on animals.