Explore and understand the principles of international businesses from theory to practice. International Business, 8th Edition by Collinson, Narula and Rugman presents you with the data to map trends and make predictions around the international business landscape, offering real insight into the complex, global environment. Ideal for undergraduate and postgraduate students taking modules in international business, international strategy and global business practice, this textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject. From a team of authors who keep pace with the ongoing developments in theory and practice, this edition focuses on the impact of decisions on the performance of multinational firms and the societies and economies they are part of. New to this edition: Over 90 new and updated case studies, coming from a diverse range of global businesses and industries, including IKEA, Alibaba, the gl