History marketing : using history as a corporate strategic asset av Anders Sjöman

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Anders Sjman

Every organization has a unique history. Put to proper use, it becomes a strategic asset that companies can leverage for future growth. Because a companys history fills its brand with meaning and energizes its communication. It strengt...

259 SEK

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History marketing : using history as a corporate strategic asset av Anders Sjöman

History marketing : using history as a corporate strategic asset av Anders Sjöman

History marketing : using history as a corporate strategic asset (bok, danskt band, english) Anders Sjöman

History marketing : using history as a corporate strategic asset , Förlaget Näringslivshistoria (bok, danskt band, english)