A radiant and intense shade enhanced by a velvety matt finish, all in just one product. Gucci presents Rouge à Lèvres Mat: a new matt formula invented by Creative Director Alessandro Michele, whose creative vision shakes up the beauty industry's traditions to promote diversity and personal expression. The colour is rich and luminous; the texture, silky smooth. Silky smooth Rouge à Lèvres Mat feels light and comfortable, leaving lips hydrated and smudge-free . It comes in a vast range of 32 shades including nude, orange, pink, red, violet and majestic green (the same shade seen in Alessandro Michele's catwalk outfits). The precise and elegant gold case for Rouge à Lèvres Mat evokes a time when lipstick casing was seen as artwork and decor.