Elusive Fan: Reinventing Sports in a Crowded Marketplace av Irving Rein, Philip Kotler, Ben Ryan Shields

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Irving Rein Philip Kotler Ben

Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded b...

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