Research shows that companies that employ data-driven decision-making are more productive, have a higher market value and deliver higher returns for their shareholders. In this book, the reader will discover the history, theory and practice of data-driven decision-making, learning how organisations and individual managers alike can utilise its methods to avoid cognitive biases and improve confidence in their decisions.It argues that value does not come from data, but from acting on data.Throughout the book, the reader will examine how to convert data to value through data-driven decision-making, as well as how to create a strong foundation for such decision-making within organisations.Covering topics such as strategy, culture, analysis and ethics, the text uses a collection of diverse and up-to-date case studies to convey insights which can be developed into future action. Simultaneously, the text works to bridge the gap between data specialists and businesspeople.Clear learning outcom