A fascinating multi-disciplinary analysis of why curiosity makes the world go round.''A lovely, erudite exploration of what it is that makes us human'' - Independent on Sunday''I have no special talents. I am only passionately curious'' Albert EinsteinEveryone is born curious. But only some retain the habits of exploring, learning and discovering as they grow older. Which side of the ''curiosity divide'' are you on? In Curious Ian Leslie makes a passionate case for the cultivation of our desire to knowCurious people tend to be smarter, more creative and more successful. But at the very moment when the rewards of curiosity have never been higher, it is misunderstood and undervalued, and increasingly practised only by a cognitive elite. Drawing on fascinating research from psychology, sociology and business, Curious looks at what feeds curiosity and what starves it, and uncovers surprising answersCuriosity isn''t a quality you can rely on to last a lifetime, but a mental muscle that atro