The definitive history of Braunthe pioneering German electronics brand that changed the face of modern designSince 1921, Braun has been shaping the way we live through timeless designs that are simple, useful, beautiful, and designed to keep.Unlike many brands before it, and many more that followed, Braun created a culture of designunderpinned by a set of functional and aesthetic principlesthat went on to have worldwide impact. Across 3 sections and more than 500 images, the book charts the companys defining moments, core identities, and key characters, together presenting the most comprehensive history of Braun ever published.Featuring brand-new photography of Brauns most iconic products alongside never-before-published archival images, drawings, advertisements, internal documents, and correspondence, in-depth narrative texts interweave the Braun story with the cultural and political history of Germany, providing new context and insight into one of the most famous product d