bareMinerals Ageless Phyto-Retinol Lip Treatment a clean, vegan lip balm that is clinically shown to smooth fine lines and wrinkles and replenish moisture for soft, plump lips. While powerhouse skincare ingredients like retinol are known to support natural collagen, smooth lines and reduce the look of dark spots, they can be irritating and drying when applied straight to the lips. To combat these effects, bareMinerals have developed Phyto-Retinol, a plant-based alternative which is tested to be as effective as retinol without the irritation and gentle enough for lips. PROVEN RESULTS - Clinical improvement in lip texture by +191%^ - Clinical reduction in wrinkles and fine lines by -25%^ - 94% agreed lips felt hydrated^^ - 91% agreed lip tone was visibly improved† ^Based on a 4-week clinical study of 31 people ^^Based on an 8-week consumer study of 54 people †Based on a 2-week consumer study of 54 people