Japanese animation is at the nexus of an international multimedia industry worth over $23.6 billion a year, linked to everything from manga to computer games, Pokémon and plushies. In this comprehensive guide, Jonathan Clements chronicles the production and reception history of the entire medium, from a handful of hobbyists in the 1910s to the Oscar-winning Spirited Away and beyond.Exploring the cultural and technological developments of the past century, Clements addresses how animes history has been written by Japanese scholars, and covers previously neglected topics such as wartime instructional animation and work-for-hire for American clientsFounded on the testimonies of industry professionals, and drawing on a myriad of Japanese-language documents, memoirs and books, Anime: A History illuminates the anime business from the insideinvestigating its innovators, its unsung heroes and its controversies.This new edition has been updated and revised throughout, with full colour illus