''A gangster read!'' Scott Galloway, author of The Four''A must-read!'' Charles Duhigg, author of bestselling The Power of Habit''The tech giants are far from perfect, but Always Day One reveals the inventive elements of their culture that entrepreneurs can and should learn from'' Mark Cuban, serial entrepreneur, investor, and owner of the Dallas MavericksAt Amazon, ''Day One'' is code for inventing like a startup with little regard for legacyDay Two is, in Jeff Bezos''s own words, is ''stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death.''Most companies today are set up for Day Two. They build advantages and defend them fiercely rather than invent the futureBut Amazon and fellow tech titans Facebook, Google, and Microsoft are operating in Day One: they prioritize reinvention over tradition and collaboration over ownership.Through 130 interviews with insiders, from Mark Zuckerberg to hourly workers, Always Day One reveals the tech giants'' blue