Algenist Elevate Retinol Firming and Lifting Serum is a powerful serum formulated with Retinol and Alguronic Acid that helps firm, smooth and even skin. The advanced serum is enriched with pure retinol encapsulated in green algae to maintain its effectiveness and reduce irritation. The high concentration of Alguronic Acid increases the Retinol's potency and provides a gradual release for greater effectiveness. The serum leaves the skin stronger, more hydrated and more even and uniform to look at, while the natural glow is restored. Advantage: * Powerful serum with Retinol and Alguronic Acid * Helps for firmer, smoother and more uniform skin * Enriched with pure retinol encapsulated in green algae * Leaves the skin stronger, more hydrated and smoother * Gives a uniform skin with a natural glow * Good for normal, combination and dry skin Application: This serum can be used both morning and evening. Start by using it 2-4 times a week and gradually increase to daily us