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Brainjacking explores the psychology of storytelling - the ability that makes us human. To discover how science intersects with our desires and decisions, the book pulls together three ways that we use story to modify others&apos; brains: informing, influencing and manipulating. Running through education and politics, advertising and marketing we discover how techniques can range from subtle nudges and subliminal influences to powerful emotional manipulation. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, social media and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.

Brainjacking

Master the art and science of data storytelling--with frameworks and techniques to help you craft compelling stories with data. The ability to effectively communicate with data is no longer a luxury in today's economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative--to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories. Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling--data, narrative, and visuals--and combi

Effective Data Storytelling

ENbook.pl

pstrongWhat value does data modeling contribute to an organization, and how can that value be increased strongppbrppStarting with analogies from Native American storytelling traditions and drawing on his experiences as an officer in Toastmasters the International public speaking organization, Larry shows us how we can be data modeling Shamans. We can use data models to bring people together to solve business problems, reengineer inefficient business processes, forge agreements on data meanings, create new business opportunities, and promote data quality and reuse.ppbrppDrawing from a host of disciplines, from storytelling to cognitive behavioral therapy, from landscaping to Human-Centered Design, from business process reengineering to domain-driven development, from Agile to object-oriented design, Larry weaves all these threads together into a compelling narrative of using data to get us successfully from where we are now to where we want to be!ppbrppIf you're a data professional, the

Data Model Storytelling | Burns Larry | Twarda

pWith the tremendous growth and availability of the data, this book covers understanding the data, while telling a story with visualization including basic concepts about the data, the relationship and the visualizations. All the technical details that include installation and building the different visualizations are explained in a clear and systematic way. Various aspects pertaining to storytelling and visualization are explained in the book through Tableau.p pstrongFeaturesstrongp ul liProvides a hands-on approach in Tableau in a simplified manner with stepsli liDiscusses the broad background of data and its fundamentals, from the Internet of Everything to analyticsli liEmphasizes the use of context in delivering the storiesli liPresents case studies with the building of a dashboardli liPresents application areas and case studies with identification of the impactful visualizationliul pThis book will be helpful for professionals, graduate students and senior undergraduate students in

Data Storytelling and Visualization with Tableau | Joshi Prachi Manoj | Twarda

strongA guide to using the power of storytelling for success in business of all types and sizes, whether you're an online marketer, advertising professional, salesperson in any field, small business owner, independent contractor, or Fortune 500 executivebr strongbr The corporate world is flooded with data spreadsheets, charts, graphs, and yawn-inducing PowerPoint presentations. But human brains are wired for emstoriesem. Stories help us make sense of the world. Stories move us in ways that data can't, and a well-told story trumps a mountain of facts and figures. p Matthew Dicks has learned the value of storytelling in his career as a novelist, marketing consultant, and award-winning slam storyteller. He's found that the basic principles of effective storytelling are universal and teachable. In emStories Sellem, he applies those principles to business communication, guiding readers to craft stories that connect with audiences -- whether a single person or a crowded auditorium. p Jam-pac

Stories Sell | Dicks Matthew | Twarda

pIf you need to persuade or inform people, and you've got data, you need to master the techniques of visual analytics and visual storytelling - and these days, the 1 tool for telling visual stories with data is Tableau. This guide begins by introducing the foundational best practices, concepts, and techniques you need to transform data into powerful stories, and then teaches you how to do it hands-on with Tableau v2020. Renowned visual storyteller Lindy Ryan puts the analytics and visual concepts upfront, where they belong, so you know exactly what you're trying to accomplish and can bring that knowledge to any tool you encounter. You'll learn p ul liHow the human brain understands data, stories, and visual data storiesli liHow to tell visual stories that communicate insights with maximum impactli liHow to apply design concepts in data visualizationli liHow to build narrative frameworks to support your data storyli ul pBuilding on this foundation, classroom-proven guided exercises reve

Visual Analytics Fundamentals | Ryan Lindy | Twarda

pbMarketers are storytellers, they write content, marketing strategies and devise internal communications, butb bunless these stories are evidence-based, they won't be believable or truly persuasive. b pStories centred on robust evidence and credible data can withstand challenge, provide meaning, offer insight and persuade audiences. Understanding how to use data to build and tell stories is an increasingly important part of the modern-day marketers' toolkit. This book is designed to plug the data skills gap and enable you to cut through the data overload and pick the most pertinent data to tell your story. Regardless of if you're a data advocate, data anxious or a data sceptic, this book will give you the tools to understand what you have at your fingertips and how that data can help you to communicate more effectively with your customers and your stakeholders. pbrWritten by expert trainer bCaroline Florenceb, this book outlines how to build robust insight narratives that stand up to 

Data Storytelling in Marketing | Florence Caroline | Twarda

pbExplore different perspectives and approaches to create more effective visualizationsbppiMakeoverMondayi offers inspiration and a giant dose of perspective for those who communicate data. Originally a small project in the data visualization community, iMakeoverMondayi features a weekly chart or graph and a dataset that community members reimagine in order to make it more effective. The results have been astounding hundreds of people have contributed thousands of makeovers, perfectly illustrating the highly variable nature of data visualization. Different takes on the same data showed a wide variation of theme, focus, content, and design, with side-by-side comparisons throwing more- and less-effective techniques into sharp relief.ppThis book is an extension of that project, featuring a variety of makeovers that showcase various approaches to data communication and a focus on the analytical, design and storytelling skills that have been developed through MakeoverMonday. Paging through 

#Makeovermonday | Murray Eva | Twarda

pMake the most of your data with Microsoft Power Bis data visualization tools  Understand the business intelligence capabilities Power Bi offers Build dashboards, reports and models and put your data to work.ppbPower Bib is a cloud-based service provided by Microsoft to help you gain intelligent insight from your data. This guide is designed to help you understand what Power Bi is capable of, how to use the toolset to understand your data and produce reports. You will also learn how to build a dashboard and visualize your data, enabling you to make better decisions for your business.ppYou will learn how to get data from different sources, how to clean it and how to design data models to explore your data plus well explore DAX formulas on your data to make it easier to work with.ppOne of the key concepts of this book is data visualization and you will learn styles and techniques for digital storytelling. In short, this guide will take you step by step through Microsoft Power Bi, teachin

Power BI | Morris Mike | Twarda

pA winning pitch is more than just data points and charts-it's a compelling story that captivates from start to finish. Yet crafting such a pitch is an art few have mastered, leading to lackluster presentations that leave audiences unconvinced and disinterested.ppbrppDrawing from her extensive professional experience and developed for her NYU School of Professional Studies graduate students, Joanne Tombrakos demystifies the art of storytelling in a business context. She introduces you to a storytelling framework that blends the timeless elements of a classic story arc with the nuances of modern persuasion that will help both novices and seasoned professionals infuse their pitches with narrative magic.ppbrppMake your next pitch your best yet! Learn how to transform it into an unforgettable narrative. Your ideas are worth it!p

Crafting Your Pitch, A Storytelling Framework | Tombrakos Joanne | Paperback | Twarda

pbA practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations--and your career--forwardbp pIn iEveryday Business Storytelling Create, Simplify, and Adapt A Visual Narrative for Any Audiencei, visual storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands--including Facebook, Nestle, Accenture, and Marriot--bring clarity and meaning to their business communications. Whether you're building a presentation, crafting a high-stakes email, or need to influence decisions in your next meeting with an executive, iEveryday Business Storytellingi offers an insightful exploration of how to develop compelling business narratives.p pYou'll discover how to use a simple, repeatable framework to choreograph your ideas, data, and insights into an authentic, persuasive story. You'll also find clever visual techniques to help humanize your stories and build an emotional connec

Everyday Business Storytelling | Kurnoff Janine | Twarda

If you think of science as a puzzle, you'll see that data is a key to unlocking it. Exemplary Evidence Scientists and Their Data touches on the world's many riddles--from how we see to what's at the bottom of the ocean. It shares how scientists have solved such puzzles by collecting measurements, taking notes, and even making sketches. The book also provides mini-bios of the nine featured scientists plus four steps to using data to tease out your own answers about how the world works. Exemplary Evidence's author is Jessica Fries-Gaither, a science educator who also wrote the award-winning NSTA Kids book Notable Notebooks Scientists and Their Writings. Once again, she mixes sprightly storytelling with energetic rhyme, and Linda Olliver's light-hearted drawings bring the ideas to life. It all helps explain how a sometimes-unappreciated part of science is as important now as it has been to scientists for centuries. As the author writes Data supports conclusions it can change people's mind

Exemplary Evidence | Fries | Gaither Jessica | Twarda

pScience classes develop scientists, however, not always effective communicators. This leads to scientists who understand the issues and the range of solutions, but not necessarily how to actively connect with audiences or impact behaviors. emSpeaking of the Environment What Your Science Classes Didn't Teach You About Effective Communicationem is a guidebook to help connect science and environmental needs with winning communication strategies.ppbrppIf you are a scientist or anyone who needs to communicate with non-scientists, the authors wrote this book for you.ppbrppThroughout this book, readers will learn tips and tricks to pullilisten to diverse perspectives to understand what audiences valueliliinform outreach strategies liliminimize jargon to avoid losing audiencesliliincorporate storytelling to engage audiences andlilicreate sticky messages combat the misinformation epidemiclilivisualize data and information, and much moreliulpbrppIn emSpeaking of the Environment, emJasinski and 

Speaking of the Environment | Jasinski Paula | Twarda

pThis concise book is about using clinical stories to learn how to practice neurology.p pEach chapter represents a neurological case from different sub-specialty of neurology authors illustrate how clinical neurology storytelling remains heavily tied to a detailed understanding of neuroanatomy, then consideration of a differential diagnosis for neuroanatomic localization before determining an etiologic a differential diagnosis. The neuroanatomic localization can be focal one spot or region, multifocal two or more physically discrete separate regions, or diffuse widely dispersed across a broad but selected part of neuroanatomy. These stories capture the hypothesis testing point of view by offering different diagnostic possibilities based on presenting history alone, and then the storyteller revises those possibilities after testing them further with physical exam findings and later with test data. At each point, the exercise is to understand what the possibilities are based only on the 

Challenging Cases in Neurologic Localization | Shenker Joel I. | Twarda

The history of indigenous peoples in North America is long and complex. Many scholarly accounts now rely on statistical data to reconstruct this past, but amid all the facts and figures, it is easy to lose sight of the human side of the story. How did Native people express their thoughts and feelings, and what sources of strength did they rely on to persevere through centuries of change In this engaging narrative, acclaimed historian R. David Edmunds combines careful research with creative storytelling to give voice to indigenous individuals and families and to illustrate the impact of pivotal events on their lives. A nonfiction account accompanies each narrative to provide necessary historical and cultural context. piVoices in the Drumi features nine stories, each of which focuses on a fictional character who is a composite, or representation, of historical people. This series of portrayals takes the reader on an epic journey through time, beginning in the early 1400s with the Mound B

Voices in the Drum | Edmunds R. David | Twarda

In 'Combining', Nora Bateson invites us into an ecology of communication where nothing stands alone, and every action sets off a chain of incalculable consequences. She challenges conventional fixes for our problems, highlighting the need to tackle issues at multiple levels, understand interdependence, and embrace ambiguity. Insisting on our collective responsibility to confront the looming threats to humanity' s survival, she advocates change through interconnectedness and challenges us to rethink our perspectives on relationships, community, and the very essence of being human. A blend of intellectual inquiry, essays, emotional engagement, storytelling, poetry and graphic art, 'Combining' is an invitation to nurture genuine connections and navigate a world brimming with  Warm Data - the interrelationships that integrate elements of every complex system. The book calls on us to shed our linear thinking and embrace  Aphanipoiesis - the unseen ways in which life comes together to foster

Combining | Bateson Nora | Paperback | Twarda

People everywhere enjoy storytelling, and stories are an excellent source of data for linguistic analysis. Rupp and Rupp have compiled seven stories narrated by a native speaker of this language group located in southern Mexico. They give the phonemic transcription of each text, with detailed glossing in English as well as free translations in English and Spanish. They also include a brief sketch of the culture, a phonemic description of the language, and background information about the narrator. Thus, this book is valuable for both anthropologists and linguists. This is the second volume in the series Folklore Texts in Mexican Indian Languages. The Rupps have been conducting field work among the Ozumacin Chinantec since 1984, under the sponsorship of the Summer Institute of Linguistics.

Ozumacin Chinantec Texts | Rupp James E. | Twarda

Don't simply show your data, tell a story with it--that is the key message from the best-selling book, istorytelling with data a data visualization guide for business professionalsi. This companion workbook walks you through the detailed how-to for applying the main lessons covered in the book, giving you the power to take your data storytelling skills to the next level. With fresh content, many new examples, and over 100 exercises, author and data storytelling maven Cole Nussbaumer Knaflic guides you along the path to master core skills and become a well-practiced data communicator. Each chapter in the workbook includes a lesson, multiple exercises, and guidance for applying the lessons on the job.

Storytelling with Data | Nussbaumer Knaflic Cole | Twarda

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pHow can music withstand the death and destruction brought on by war Global conflicts of the 20th century fundamentally transformed not only national boundaries, power relations, and global economies, but also the arts and culture of every nation involved. An important, unacknowledged aspect of these conflicts is that they have unique musical soundtracks. iMusic in World War IIi explores how music and sound took on radically different dimensions in the United States and Europe before, during, and after World War II. Additionally, the collection examines the impact of radio and film as the disseminators of the war's musical soundtrack. Contributors contend that the European and American soundtrack of World War II was largely one of escapism rather than the lofty, solemn, heroic, and celebratory mode of war music in the past. Furthermore, they explore the variety of experiences of populations forced from their homes and interned in civilian and POW camps in Europe and the United States, 

Music in World War II | Potter Pamela M. | Twarda

ENdisc.pl

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