pIf you need to persuade or inform people, and you've got data, you need to master the techniques of visual analytics and visual storytelling - and these days, the 1 tool for telling visual stories with data is Tableau. This guide begins by introducing the foundational best practices, concepts, and techniques you need to transform data into powerful stories, and then teaches you how to do it hands-on with Tableau v2020. Renowned visual storyteller Lindy Ryan puts the analytics and visual concepts upfront, where they belong, so you know exactly what you're trying to accomplish and can bring that knowledge to any tool you encounter. You'll learn p ul liHow the human brain understands data, stories, and visual data storiesli liHow to tell visual stories that communicate insights with maximum impactli liHow to apply design concepts in data visualizationli liHow to build narrative frameworks to support your data storyli ul pBuilding on this foundation, classroom-proven guided exercises reve