Ladybird launch this new range of mini format hardback books for young children, covering a comprehensive range of subjects. 16 books are published in this initial batch, in 5 different series. They feature a contemporary illustrative style, with matt covers with either foil, spot UV or fluorescent colour detail, and a price point of $1.99, and hope to build on the familiar and trusted Ladybird brand. There will be a major marketing campaign, with a consumer competition to win a Mini Cooper. The }Early Learning{ titles introduce key concepts with a strong graphic approach. Ages: 1-3yrs. Further titles are listed below.