What it is: An eyeshadow primer that helps shadow go on more smoothly and keeps your color vibrant and crease-free for 24 hours. What it does: One swipe of Urban Decay’s Eyeshadow Primer Potion and you'll never want to wear eyeshadow without it, again. Formulated with a space-age polymer technology, it glides on smoothly to fill in imperfections on the surface of your lids, prepping them for all-day shadow. Drying invisibly and blending beautifully, this product works on all skin shades. With two ways to apply it, either directly from the tube or using its flocked wand applicator, you get precise, controlled application every time. What it is formulated WITHOUT: - Parabens What else you need to know: This coveted primer now comes in revamped packaging featuring gorgeous ombré artwork and a faceted, jewel-like cap including a flocked wand for easy application.