Lancôme introduces the new Monsieur BIG Waterproof mascara for fuller voluminous lashes. This long wear mascara gives up to 12x more volume achieving smudge-proof lengthened lashes and it holds for up to 24 hours. Benefits: - Up to 12X more volume. - Long lasting mascara; up to 24H wear. - No clumping. Results: - 97%* feel this mascara dries quickly on lashes after application. - 95%* feel this mascara resists daily active life conditions. - 82%* feel this mascara lengthens lashes instantly. - 80%* feel this mascara thickens lash look well. - 98%* feel this mascara is comfortable to wear all day long. - 94%* find that this mascara does not smudge. - 85%* find that this mascara does not flake.