Word Hero : Crown : 9780307716361 : 0307716368 : 04 Oct 2011 : Yes, it's true: you can learn how to be a verbal wizard!   Ever hear someone utter an unforgettable phrase and feel yourself reacting with with...well, awe?  Ever read a great quote and think I could never come up with anything that clever?     Daunting as it may seem, there's nothing mystical about witcraft.  Crafting memorable lines doesn't require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick.   In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh? even a little mischievous.  Fear not: on offer here are not dry, abstract ideas couched in academic jargon.  Rather, Heinrichs takes you on an amusing ? and amazingly helpful ? tour of the mechanisms that make powerful language work.  You'll learn how to slyly plant your words in people's heads and draw indelible verbal pictures by employing suc