Terrible Beauty : Harvard Business Review Press : 9781647829759 : 1647829755 : 26 Nov 2024 : A firsthand, trench-view story of the failure of the modern environmental movement-and an inspiring prescription for change. Something's gone badly awry with environmentalism. We faithfully separate our waste into different streams, but wonder whether it really makes a difference. Global companies announce their commitment to carbon negativity while simultaneously sponsoring oil conferences. American businesses, communities, and individuals assiduously measure their carbon footprints, then implement voluntary emissions-reduction programs, all while trumpeting their do-gooderism. The problem is, none of this-whether individual efforts or corporate sustainability tactics-will make a dent in solving the civilizational threat of climate change. We only pretend it will, at our peril. As sustainability veteran Auden Schendler argues in this provocative, powerful book, we're living a big green lie.