Sustainable Customer Experience Design By Bert Smit, Frans Melissen

Categorie

Distributive industries

Winkel

Wordery

Merk

Taylor & francis

Sustainable Customer Experience Design : Routledge : 9781138658547 : 1138658545 : 31 May 2018 : Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development. The book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. Moreover, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach. Critical thinking questions, practical examples and international case studies are integrated throu

150 EUR