Purple Power : University of Illinois Press : 9780252086809 : 0252086805 : 24 Jan 2023 : "This project examines the Service Employee International Union (SEIU), long considered the best hope of a future for American organized labor. A union that has catered to a diverse body of workers outside the traditional factory-industrial stream--service workers, domestic workers, immigrant workers--the SEIU has developed particular strategies and tactics and built connections between U.S. and non-U.S. workers to create a vibrant source of agency for historically unrepresented or under-represented members of the workforce. This volume aims to provide a multifaceted examination of the SEIU's innovative organizing strategies, its international reach, its place in the wider labor movement, and its potential impact in the midst of the worst economic downtown since the Great Depression. The volume analyzes the recent history of the SEIU from the development of its famous J4J (Justice for Janitors) mod