Public Relations in China : Building and Defending your Brand in the PRC

Categorie

Business communication & prese

Winkel

Wordery

Merk

Palgrave macmillan uk

Public Relations in China : Building and Defending your Brand in the PRC : Palgrave Macmillan : 9781137483799 : 1137483792 : 17 Sep 2015 : In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.

29.99 EUR