Poetic Conventions as Cognitive Fossils : Oxford University Press : 9780190634681 : 0190634685 : 14 Sep 2017 : Poetic Conventions as Cognitive Fossils offers a major theoretical statement of where poetic conventions come from. The work comprises Reuven Tsur's research in cognitive poetics to show how conventional poetic styles originate from cognitive rather than cultural principles. The book contrasts two approaches to cultural conventions in general, and poetic conventions in particular. They include what may be called the "culture-begets-culture" or "influence-hunting" approach, and the "constraints-seeking" or "cognitive-fossils" approach here expounded. The former assumes that one may account for cultural programs by pointing out their roots in earlier cultural phenomena and provide a map of their migrations. The latter assumes that cultural programs originate in cognitive solutions to adaptation problems that have acquired the status of established practice. Both conceptions ass