PeaRoeFoam : David Zwirner Books : 9781941701072 : 1941701078 : 25 Jan 2016 : Up to his untimely death in 2006 at age 41, Jason Rhoades carried out a continuous assault on aesthetic conventions and the rules governing the art world?wryly subverting those very conditions by using them as materials for his work. In 2002, Rhoades introduced the world to his PeaRoeFoam, a "brand new product and revolutionary new material" created from whole green peas, fish-bait style salmon eggs, and white virgin-beaded foam. When combined with non-toxic glue, they transform into a versatile, fast-drying, and ultimately hard material that he intended for both utilitarian as well as artistic uses?his detailed step-by-step instructions accompanied do-it-yourself kits complete with everything needed to make PeaRoeFoam.  Rhoades debuted his PeaRoeFoam project at David Zwirner in 2002 (then located on Greene Street in SoHo) in the first of a trilogy of exhibitions that also brought it to Vienna and Liverpool