Motivation in the University Classroom : Our Knowledge Publishing : 9786206993735 : 6206993736 : 28 Dec 2023 : The 21st century presents a type of student that perceives from the womb, through Information and Communication Technologies, knowledge during a great part of his life. It is not an easy task to keep them motivated in the academic environment and the danger of apathy hovers around them. Consequently, teachers are challenged every day to teach young people who demand more than a master class, but the inevitable question arises: How can this be achieved? The solution to this dilemma -perhaps the only one- is to free themselves from the constraints of old practices inherited from other teachers and open wide their cognitive doors to the possibilities that creativity allows. From it, knowledge facilitators can design an arsenal of strategic tools loaded with dynamism that will help them to fulfill the planning without fearing the danger of failure. As an additive, one last piece o