Motivation and Its Regulation: The Control Within : Psychology Press : 9781848725621 : 1848725620 : 09 May 2014 : It is motivation that drives all our daily endeavors, and it is motivation, or the lack of it, that accounts for most of our successes and failures. Motivation, however, needs to be carefully controlled and regulated to be effective. This book surveys the most recent psychological research on how motivational processes are regulated in daily life to achieve desired outcomes. Contributors are all leading international investigators, and they explore such exciting questions as: What is the relationship between motivation and self-control? What is the role of affect and cognition in regulating motivation? How do conscious and unconscious motivational processes interact? What role do physiological processes play in controlling motivation? How can we regulate aggressive impulses? How do affective states control motivation? Can motivation distort perception and attention? What a