Categorie
Coding theory & cryptology
Winkel
Wordery
Merk
Palgrave macmillan uk
International Marketing in the Network Economy : Palgrave Macmillan : 9780230515703 : 0230515703 : 23 Oct 2007 : The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
55.38 EUR
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