Innovative product packaging. How can packagings contribute to the business process, marketing and profit? : Grin Verlag : 9783668945395 : 366894539X : 19 Jun 2019 : Doctoral Thesis / Dissertation from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Sir Padampat Singhania University (Singhania university), course: management, language: English, abstract: The present study aims to know the role of innovative packaging in today's world. There are still many hurdles which hinder the growth of packaging. To overcome this problem this thesis focuses on various strategies that the companies should follow. This study serves to inform the companies that there are still many gaps in proper packaging. On the other hand, the thesis focuses on various other aspects of packaging like innovative packaging trend, customer's preference regarding or specific packaging materials. The purposes of packaging are protection, suspicion, information and conv