Covert Cows and Chick-Fil-A : Thomas Nelson : 9781400213160 : 1400213169 : 11 Jul 2019 : The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you...  Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems.Understand the positive impact of building a business based on biblical principles.Receive an insider's look at the evolution of one of America's most beloved brands.Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years.During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company's growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-ha