Cooperative Marketing : Kessinger Publishing : 9781164612926 : 1164612921 : 10 Sep 2010 : Cooperative Marketing: Its Advantages As Exemplified In The California Fruit Growers Exchange (1917) is a non-fiction book written by William Wilson Cumberland. The book explores the concept of cooperative marketing and its benefits, using the California Fruit Growers Exchange as an example. The author discusses the history of the exchange and how it was formed to help small fruit growers in California. He explains how the exchange operates and how it benefits its members by providing them with better prices for their produce and access to markets that they would not be able to reach on their own. The book also discusses the challenges faced by the exchange, including competition from other marketing organizations and the need to constantly adapt to changing market conditions. Overall, Cooperative Marketing: Its Advantages As Exemplified In The California Fruit Growers Exchange (1917) is a valuabl