Categorie
Management & management techni
Winkel
Wordery
Merk
Gabler verlag
Contingency Factors of Marketing-Mix Standardization : Gabler Verlag : 9783834925961 : 3834925969 : 09 Dec 2010 : This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed.
55.42 EUR
Aanbevelingen
Choose your language and region
Klarna is available around the world with a variable offering, choose one that suits you best.
Copyright © 2005-2024 Klarna Bank AB (publ). Headquarters: Stockholm, Sweden. All rights reserved. Klarna Bank AB (publ). Sveavägen 46, 111 34 Stockholm. Organization number: 556737-0431