Brand to Sell : Abundant Press : 9780692613665 : 0692613668 : 15 Nov 2015 : Vince Ferraro has over 25 years of experience as an executive in HP, Kodak, and mentors a variety of startups and small businesses in both B2B and Consumer industries. Discover the blueprint to successful lead generation and sustainable sales with my never-before-revealed, proprietary Brand to Sell(TM) branding system. Designed to keep you three steps ahead of your competitors and customers, you'll learn the step-by-step directions on how to implement the four phases of my SuperS.T.A.R.(TM) branding process. Discover how business and marketing strategies fit together to enhance your lead generation, sales potential networking opportunities-all inherent characteristics of great brands. Learn to build brand retention and loyalty. Build authority, trust, and credibility in your brand, and become a leader in your industry. Uncover the differences between USP, value proposition, and positioning, and why your brand n