Transforms unruly strands prone to frizz into hair that is at its best.Virtue® Smooth Shampoo cleanses and tames unruly hair at the same time. Vitalizing ingredients refine and detangle hair strand by strand, preserving moisture and shine.With a formula containing Alpha Keratin 60ku® protein, the first of its kind, this duo of shampoo and conditioner acts as an intensive daily smoothing care for your hair, but in the shower. It repairs the rough cuticle and reduces friction between strands - the cause of frizz is addressed, which goes far beyond simply cleaning the hair.How to use: lather a portion of shampoo the size of a fifty-cent piece between the palms of your hands. Apply to wet hair, lather to a rich foam, massage and rinse. Then apply Smooth Conditioner, rinse thoroughly.