Continuous use visibly firms and lifts the skin. The foundation with 24-hour hold* makes the skin glow in any light and moisturizes for 24 hours**. It also contains SPF30 to protect against UV rays. Medium to high, individually adjustable coverage. Radiant finish. Shiseido Light-Adjusting™ Technology and skin-nourishing ingredients such as argan oil and microcrystals work to combat signs of ageing, hyperpigmentation and dryness for a radiant complexion.95% of women said that the foundation immediately made their skin look more even***.93% of women said the foundation created a smooth finish on their skin***.93% of women said the foundation made their skin look radiant in different lighting conditions***.89% of women said the foundation made their skin look firmer and tighter***.90% of women said the foundation smoothed and softened the appearance of fine lines and wrinkles***.89% of women said the foundation reduced the visibility of pores and evened out imperfections***.*Clinically te